Delivering content ideas based on the keyword strategy, user journey and digital marketing goals.
Based on the keyword strategy, persona documentation, and the business and digital marketing goals shared with us, we create a content calendar for a quarter. This calendar is mapped to customer personas and the buying stage (Awareness, Consideration, Decision). The calendar will also have ideas for pillar pages. We use world-class tools to identify stories in the domain that have done well, and the gaps left in addressing the information needs of the persona.